Managed by Greeks around the world on a voluntary basis, Up Greek Tourism is a private initiative aiming to promote Greece as a touristic destination. With no budget or hired professionals and using Loudsauce as its platform, we have already completed two projects in New York City and Washington DC and we just finished crowdfunding for our third one in London. Our campaigns are promoted mainly via social media networks, such as Facebook and Twitter.
The main objective of the ‘UP Greek Tourism’ campaign is to promote Greek tourism abroad in two ways: directly, through the outdoor advertising campaign, and indirectly through the word of mouth created through traditional and social media who will re-produce the campaign. Additionally we hope to inspire Greeks to think of innovative personal initiatives to help the Greek economy and we also want to demonstrate to the world that Greek people remain an innovative, resilient and hospitable nation.
LONDON - Our video billboard went live on Picadilly Circus from January 31 to February 14, 2013 [...]
WASHINGTON DC - Washington DC billboard went live on 7th Street from May 3rd until June 3rd, 2012 [...]
NEW YORK - New York City billboard went live in Times Square from March 23 to April 22, 2012 [...]